Advertise on Ireland Budget Travel

The current global recession presents new challenges to the Irish tourism industry, overall and especially in the U.S. market. Americans are concerned about rising unemployment and shrinking personal wealth and household incomes. They are experiencing a high level of pent-up demand for overseas travel, but at the same time they're hesitant to commit to expensive overseas holidays. Accordingly, they are demanding that every aspect of their holiday deliver high value.

As a result of exhaustive research we have undertaken since the summer of 2008, we know what strategies potential American consumers of overseas travel are using in 2010 to buy high-value holidays. Based on that knowledge, we have launched this new Web site: Ireland Budget Travel which enables Irish tourism organizations to:

• Reach value-conscious Americans who want to travel in 2010 but have not yet finalized plans for a holiday trip
• React instantly to changing conditions, by changing offers or prices in real time
• Reach New England and New York: the US region where residents are most favorably disposed toward Ireland
• Reach Americans with household incomes above $100,000/year - the group who say they intend to take longer and more elaborate overseas holidays in 2010.

Ireland Budget Travel advertises packaged, discounted, limited-time, seasonal and other special offers to American consumers and travel trade seeking to buy high-value Irish tourism, travel and hospitality products and services. The site is heavily promoted, both online and offline, using expert search-engine optimization and direct-response advertising specifically targeted to the best prospects for your high-value Ireland travel experiences.

And for the remainder of 2010 we are offering Irish tourism organisations FREE USE of all the standard features of IrelandBudgetTravel.com!

On a first-come, first served basis, we will accept only one advertiser per product category per town or Dublin postal code. Advertisers taking advantage of the free introductory offer may post unlimited listings until the end of 2010, and will have unlimited access to all the standard features of IrelandBudgetTravel.com.

We will be pleased to provide professional copywriting and photo-editing for your Ireland Budget Travel listings on request, at very reasonable prices. Please e-mail us for more information.

If you're interested in the American market and offer tours, activities, transportation, lodging or other Irish tourism-related services, or if you're promoting tourism for a region of Ireland where these kinds of services are available, you need to advertise on Ireland Budget Travel!

Features of our Advertising Section

• Big ads, big photos! Each advertisement can contain up to 125 words plus a photo up to 350 x 250 pixels and 33KB in size.
• Web and e-mail links in listings. Prospects can e-mail you directly from your listing, or click through to your Web site.
• Searchable offer database. Prospects can easily search the full database of offers by keywords, company name, county, town, listing number, etc.
• Keyword Advisory System. Prospects can subscribe to our alerting service which e-mails them a copy of any new listing that contains specified keywords of their choice.
• E-mail notification. Our system will send you an e-mail when it's time to renew your listing.
• You can easily post your own listing with photo! Just put together a headline, text and a JPEG photo file, complete our online listing form, and follow the simple instructions to upload. That's all!

Sample Listing

Professional copywriting and photo-editing available. On request, we can provide these services with vary fast turnaround time and at very competitive rates.

Frequently Asked Questions

• What do you mean by "Ireland Budget Travel"?
• Where will our listings be promoted?
• How many listings can we post at one time?
• Are there any kinds of listings you won't run?
• What should we do if we think our offering is "Ireland Budget Travel" but doesn't fit an existing category?
• How long can our offer description be?
• What are the photo specs?
• How long will our listing run?
• What happens when somebody posts an ad that you think isn't "Ireland Budget Travel" or is in the wrong category, an inappropriate image, etc.?

What do you mean by "Ireland Budget Travel"?
The content and promotion of Ireland Budget Travel will be targeted to an audience interested exclusively in high-value Irish travel products. For that reason, Ireland Budget Travel will be effective as an advertising medium only for those businesses and organizations offering such products.

Where will our listings be promoted?
We will promote your listing throughout the United States, but with special emphasis on New England and New York.

How many listings can we post at one time?
You may post as many different listings as you have different specific offerings. And you may post each listing in up to three relevant categories.

Are there any kinds of listings you won't run?
Listings must offer a specific product/service that fits the category in which it's posted. We'd consider something like "Come to Ireland to go riding" sufficiently specific for the Equestrian category only if it included an offer from a riding stable, or a money-off coupon good at several equestrian facilities in a region, etc.

What should we do if we think our offering is "Ireland Budget Travel" but doesn't fit an existing category?
Please e-mail us and we'll consider adding a category.

How long can our offer description be?
We have initially set the system to accept a headline plus 125 words of text. Depending on how this works out for most advertisers, that number can be raised or lowered.

What are the photo specs?
Photo files must be of good quality, in JPEG format, no larger that 350 pixels wide by 250 pixels high, with a maximum file size of 33K bytes. We will not run photos we consider to be in poor taste. Please don't post a logo or similar image, but rather a photo that conveys some information about your offering.

How long will our listing run?
To keep ads as fresh as possible, our system is set to require monthly renewals. You will receive e-mail warnings about this. Renewing an ad is a very simple procedure. Renewals are free up to the end of 2010.

What happens when somebody posts an ad that you think isn't "Ireland Budget Travel" or is in the wrong category, an inappropriate image, etc.?
In order to exclude SPAM and assure the quality of content, we review every listing submitted before completing the posting process. To be fair to those advertisers who are following the "rules," we will reject such a listing or image.

Register as an Advertiser

About ACRO Global - "Your Partner in America"

We specialise in Internet marketing of tourism services to the Ireland and New England/New York markets.

ACRO Global is an owner-managed interactive marketing and advertising agency founded by David Boggs.

During the past 15 years, we have worked with more than 50 firms and tourist boards competing in the North American/New York travel, tourism and hospitality markets. With our help, these organizations have raised their visibility, increased sales and market share, and successfully penetrated new markets.

By working with us, you will enjoy increased visibility, more qualified trade and consumer leads, greater sales and margins, and improved operational efficiency. We will position you as the leader in your category in your markets of choice.

We can help you get more American business by:

• Providing exclusive U.S. representation within your competitive set
• Performing and reporting actionable market and competitive research
• Optimising your Web site for U.S. organic search
• Developing and executing effective sponsored-search campaigns targeting the U.S.
• Testing, localising and optimising your Web site for U.S. usability and conversion
• American-English copywriting
• Online and offline U.S. consumer and trade advertising
• Creating and distributing in the U.S. search-optimized online media releases
• Representing you in dealing with U.S. tour operators and travel agents
• Receiving and responding to U.S. enquiries on your behalf

About ACRO Global President/CEO David Boggs

With an extensive background in psychology and research (MS, Human Factors, University of Iowa), David has worked for 35 years in marketing, advertising, consulting, major account management and sales.

David's memberships include Hospitality Sales and Marketing Association International (HSMAI), of which he is VP/Internet Strategy of the New England Chapter; Boston Interactive Media Association; Ireland Chamber of Commerce USA - New England; and the Maine Irish Heritage Centre.